Amplifier Game Invest


Amplifier, acquired in August 2019, is becoming an important vehicle for our investments in new IP-development and teams. The business is based on a partnership model designed to attract top talents through incentives and commercial support from the Group, while leaving them full creative integrity.

Since 2016, Amplifier has been hard at work finding and investing in some of the most talented start up teams in the game development industry. They believe they have found a unique way to help teams grow and reach their vision.

Amplifier wants to create the most attractive home for passionate game developers and their studios, empowering their aspirations and creativity for sustainable, long-term success.

Investing in game studios, developers, and their designs to support them in becoming creatively and financially successful by producing great game experiences.

The way to achieve these goals is by leveraging the game industry experience to mentor, encourage and challenge our studios, and by being active members of the global game development community.

Amplifier became part of Embracer in August 2019, forming the 4th Operative Group.

Segment PC / Console Games
Hq Stockholm, Sweden
Internal Studios 13*
Internal Headcount 304*
CEO Per-Arne Lundberg
Founded 2016
* These numbers are updated every quarter in connection with our interim reports.

Key IPs

/ Operative groups


Embracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and board games and other related media. The Group has an extensive catalog of over 900 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its ten operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Easybrain, Asmodee Group, Dark Horse Media, Freemode and Crystal Dynamics – Eidos. The Group has 106 internal game development studios and is engaging more than 11,000 employees in more than 40 countries.