Questions from Q4 presentation: Digital sales performing really strongly, while partner publishing performs below guidance. Can you talk a bit more about the unusual circumstances and how it has evolved under Q1?

Lars Wingefors: The whole industry has seen a significant increase in usage of games, across the world basically. That is also true for us. However, our business is partly dependant on visibility and new releases, and during the March period, we didn’t really have any significant releases to capture this trend. We saw an uptake on all digital areas but from quite a low level, because our back catalogue requires either digital sales promotions to increase their sales significantly or new releases again. And we didn’t really have that during this period. However, what we’ve seen now, from April up until today in May, is that we both had a bit of more releases performing well – I think the game itself, no matter the Covid-19 situation, would have been performing well – but I think we have been able to capture a bit of the increased usage of games. We also had a number of notable digital promotions of the back catalogue sales, especially in April.



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Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalogue of over 850 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its eleven operative groups: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse and Freemode. The Group has 130 internal game development studios and is engaging more than 14,900 employees and contracted employees in more than 40 countries.