Questions from Q4 presentation: There’s a shift to digital at the moment, but how do you feel that the effect of the ”depression” of physical is going to apply when we get new console sales, that has been physical oriented?

Lars Wingefors: Physical is already a niche market. However, customers come first, and there is still a significant amount of customers willing to buy the physical, they like the physical – as I do myself – buying the collector’s editions… I’m firm believer that the physical market, even though it’s a niche, will be here to stay for many years to come. We are staying in this market. I see the opportunity to contribute to the consolidation to make our operations efficient. So how much this shift will be after the lockdown is very hard to speculate on.



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Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalogue of over 850 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its eleven operative groups: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse and Freemode. The Group has 130 internal game development studios and is engaging more than 14,900 employees and contracted employees in more than 40 countries.