1.0Embracer Storieshttps://embracer.com/storiesRoad trip to underdog country - Embracer Storiesrich600338<blockquote class="wp-embedded-content" data-secret="60bR6N9Lxz"><a href="https://embracer.com/stories/2021/12/14/road-trip-to-underdog-country/">Road trip to underdog country</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://embracer.com/stories/2021/12/14/road-trip-to-underdog-country/embed/#?secret=60bR6N9Lxz" width="600" height="338" title="“Road trip to underdog country” — Embracer Stories" data-secret="60bR6N9Lxz" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://embracer.com/stories/wp-content/uploads/2021/12/lars.jpg19201080Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden’s largest used comics business by the time he was 15. That’s when he took notice of some second-hand Nintendo games and that’s when everything changed.