{"id":642,"date":"2021-10-27T09:30:00","date_gmt":"2021-10-27T07:30:00","guid":{"rendered":"https:\/\/embracer.com\/stories\/?p=642"},"modified":"2021-10-26T12:56:13","modified_gmt":"2021-10-26T10:56:13","slug":"from-two-wheels-to-hot-wheels","status":"publish","type":"post","link":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/","title":{"rendered":"From two wheels to Hot Wheels"},"content":{"rendered":"\n<p>Italy\u2019s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italy\u2019s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.<\/p>\n","protected":false},"author":2,"featured_media":643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[22,21],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-milano","tag-milestone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From two wheels to Hot Wheels - Embracer Stories<\/title>\n<meta name=\"description\" content=\"Italy\u2019s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From two wheels to Hot Wheels - Embracer Stories\" \/>\n<meta property=\"og:description\" content=\"Italy\u2019s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/\" \/>\n<meta property=\"og:site_name\" content=\"Embracer Stories\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T07:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/10\/luisa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Arnroth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@embracergroup\" \/>\n<meta name=\"twitter:site\" content=\"@embracergroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Arnroth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/\"},\"author\":{\"name\":\"Thomas Arnroth\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#\\\/schema\\\/person\\\/6381d4c85fc9953907772718ba83cc36\"},\"headline\":\"From two wheels to Hot Wheels\",\"datePublished\":\"2021-10-27T07:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/\"},\"wordCount\":61,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/embracer.com\\\/stories\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/luisa.jpg\",\"keywords\":[\"Milano\",\"Milestone\"],\"articleSection\":[\"Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/\",\"url\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/\",\"name\":\"From two wheels to Hot Wheels - Embracer Stories\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/embracer.com\\\/stories\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/luisa.jpg\",\"datePublished\":\"2021-10-27T07:30:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#\\\/schema\\\/person\\\/6381d4c85fc9953907772718ba83cc36\"},\"description\":\"Italy\u2019s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/10\\\/27\\\/from-two-wheels-to-hot-wheels\\\/#primaryimage\",\"url\":\"https:\\\/\\\/embracer.com\\\/stories\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/luisa.jpg\",\"contentUrl\":\"https:\\\/\\\/embracer.com\\\/stories\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/luisa.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#website\",\"url\":\"https:\\\/\\\/embracer.com\\\/stories\\\/\",\"name\":\"Embracer Stories\",\"description\":\"Embracer Stories is a new way of telling some of the stories about the people, companies and ideas that make the Embracer Group up.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/embracer.com\\\/stories\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#\\\/schema\\\/person\\\/6381d4c85fc9953907772718ba83cc36\",\"name\":\"Thomas Arnroth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g\",\"caption\":\"Thomas Arnroth\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From two wheels to Hot Wheels - Embracer Stories","description":"Italy\u2019s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/","og_locale":"en_US","og_type":"article","og_title":"From two wheels to Hot Wheels - Embracer Stories","og_description":"Italy\u2019s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.","og_url":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/","og_site_name":"Embracer Stories","article_published_time":"2021-10-27T07:30:00+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/10\/luisa.jpg","type":"image\/jpeg"}],"author":"Thomas Arnroth","twitter_card":"summary_large_image","twitter_creator":"@embracergroup","twitter_site":"@embracergroup","twitter_misc":{"Written by":"Thomas Arnroth","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/#article","isPartOf":{"@id":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/"},"author":{"name":"Thomas Arnroth","@id":"https:\/\/embracer.com\/stories\/#\/schema\/person\/6381d4c85fc9953907772718ba83cc36"},"headline":"From two wheels to Hot Wheels","datePublished":"2021-10-27T07:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/"},"wordCount":61,"commentCount":0,"image":{"@id":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/#primaryimage"},"thumbnailUrl":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/10\/luisa.jpg","keywords":["Milano","Milestone"],"articleSection":["Video"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/","url":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/","name":"From two wheels to Hot Wheels - Embracer Stories","isPartOf":{"@id":"https:\/\/embracer.com\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/#primaryimage"},"image":{"@id":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/#primaryimage"},"thumbnailUrl":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/10\/luisa.jpg","datePublished":"2021-10-27T07:30:00+00:00","author":{"@id":"https:\/\/embracer.com\/stories\/#\/schema\/person\/6381d4c85fc9953907772718ba83cc36"},"description":"Italy\u2019s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/embracer.com\/stories\/2021\/10\/27\/from-two-wheels-to-hot-wheels\/#primaryimage","url":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/10\/luisa.jpg","contentUrl":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/10\/luisa.jpg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/embracer.com\/stories\/#website","url":"https:\/\/embracer.com\/stories\/","name":"Embracer Stories","description":"Embracer Stories is a new way of telling some of the stories about the people, companies and ideas that make the Embracer Group up.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/embracer.com\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/embracer.com\/stories\/#\/schema\/person\/6381d4c85fc9953907772718ba83cc36","name":"Thomas Arnroth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g","caption":"Thomas Arnroth"}}]}},"_links":{"self":[{"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":0,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/media\/643"}],"wp:attachment":[{"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}