{"id":663,"date":"2021-12-14T11:54:22","date_gmt":"2021-12-14T10:54:22","guid":{"rendered":"https:\/\/embracer.com\/stories\/?p=663"},"modified":"2021-12-14T11:58:08","modified_gmt":"2021-12-14T10:58:08","slug":"road-trip-to-underdog-country","status":"publish","type":"post","link":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/","title":{"rendered":"Road trip to underdog country"},"content":{"rendered":"\n

Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden\u2019s largest used comics business by the time he was 15. That\u2019s when he took notice of some second-hand Nintendo games and that\u2019s when everything changed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden\u2019s largest used comics business by the time he was 15. That\u2019s when he took notice of some second-hand Nintendo games and that\u2019s when everything changed.<\/p>\n","protected":false},"author":2,"featured_media":664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[9,19],"class_list":["post-663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-embracer-group","tag-sweden"],"acf":[],"yoast_head":"\nRoad trip to underdog country - Embracer Stories<\/title>\n<meta name=\"description\" content=\"Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden\u2019s largest used comics business by the time he was 15. That\u2019s when he took notice of some second-hand Nintendo games and that\u2019s when everything changed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Road trip to underdog country - Embracer Stories\" \/>\n<meta property=\"og:description\" content=\"Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden\u2019s largest used comics business by the time he was 15. That\u2019s when he took notice of some second-hand Nintendo games and that\u2019s when everything changed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/\" \/>\n<meta property=\"og:site_name\" content=\"Embracer Stories\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T10:54:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-14T10:58:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/12\/lars.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Arnroth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@embracergroup\" \/>\n<meta name=\"twitter:site\" content=\"@embracergroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Arnroth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/\"},\"author\":{\"name\":\"Thomas Arnroth\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#\\\/schema\\\/person\\\/6381d4c85fc9953907772718ba83cc36\"},\"headline\":\"Road trip to underdog country\",\"datePublished\":\"2021-12-14T10:54:22+00:00\",\"dateModified\":\"2021-12-14T10:58:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/\"},\"wordCount\":73,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/embracer.com\\\/stories\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/lars.jpg\",\"keywords\":[\"Embracer Group\",\"Sweden\"],\"articleSection\":[\"Video\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/\",\"url\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/\",\"name\":\"Road trip to underdog country - Embracer Stories\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/embracer.com\\\/stories\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/lars.jpg\",\"datePublished\":\"2021-12-14T10:54:22+00:00\",\"dateModified\":\"2021-12-14T10:58:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#\\\/schema\\\/person\\\/6381d4c85fc9953907772718ba83cc36\"},\"description\":\"Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden\u2019s largest used comics business by the time he was 15. That\u2019s when he took notice of some second-hand Nintendo games and that\u2019s when everything changed.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/2021\\\/12\\\/14\\\/road-trip-to-underdog-country\\\/#primaryimage\",\"url\":\"https:\\\/\\\/embracer.com\\\/stories\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/lars.jpg\",\"contentUrl\":\"https:\\\/\\\/embracer.com\\\/stories\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/lars.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#website\",\"url\":\"https:\\\/\\\/embracer.com\\\/stories\\\/\",\"name\":\"Embracer Stories\",\"description\":\"Embracer Stories is a new way of telling some of the stories about the people, companies and ideas that make the Embracer Group up.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/embracer.com\\\/stories\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/embracer.com\\\/stories\\\/#\\\/schema\\\/person\\\/6381d4c85fc9953907772718ba83cc36\",\"name\":\"Thomas Arnroth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g\",\"caption\":\"Thomas Arnroth\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Road trip to underdog country - Embracer Stories","description":"Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden\u2019s largest used comics business by the time he was 15. That\u2019s when he took notice of some second-hand Nintendo games and that\u2019s when everything changed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/","og_locale":"en_US","og_type":"article","og_title":"Road trip to underdog country - Embracer Stories","og_description":"Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden\u2019s largest used comics business by the time he was 15. That\u2019s when he took notice of some second-hand Nintendo games and that\u2019s when everything changed.","og_url":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/","og_site_name":"Embracer Stories","article_published_time":"2021-12-14T10:54:22+00:00","article_modified_time":"2021-12-14T10:58:08+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/12\/lars.jpg","type":"image\/jpeg"}],"author":"Thomas Arnroth","twitter_card":"summary_large_image","twitter_creator":"@embracergroup","twitter_site":"@embracergroup","twitter_misc":{"Written by":"Thomas Arnroth","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/#article","isPartOf":{"@id":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/"},"author":{"name":"Thomas Arnroth","@id":"https:\/\/embracer.com\/stories\/#\/schema\/person\/6381d4c85fc9953907772718ba83cc36"},"headline":"Road trip to underdog country","datePublished":"2021-12-14T10:54:22+00:00","dateModified":"2021-12-14T10:58:08+00:00","mainEntityOfPage":{"@id":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/"},"wordCount":73,"commentCount":0,"image":{"@id":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/#primaryimage"},"thumbnailUrl":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/12\/lars.jpg","keywords":["Embracer Group","Sweden"],"articleSection":["Video"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/","url":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/","name":"Road trip to underdog country - Embracer Stories","isPartOf":{"@id":"https:\/\/embracer.com\/stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/#primaryimage"},"image":{"@id":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/#primaryimage"},"thumbnailUrl":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/12\/lars.jpg","datePublished":"2021-12-14T10:54:22+00:00","dateModified":"2021-12-14T10:58:08+00:00","author":{"@id":"https:\/\/embracer.com\/stories\/#\/schema\/person\/6381d4c85fc9953907772718ba83cc36"},"description":"Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden\u2019s largest used comics business by the time he was 15. That\u2019s when he took notice of some second-hand Nintendo games and that\u2019s when everything changed.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/embracer.com\/stories\/2021\/12\/14\/road-trip-to-underdog-country\/#primaryimage","url":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/12\/lars.jpg","contentUrl":"https:\/\/embracer.com\/stories\/wp-content\/uploads\/2021\/12\/lars.jpg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/embracer.com\/stories\/#website","url":"https:\/\/embracer.com\/stories\/","name":"Embracer Stories","description":"Embracer Stories is a new way of telling some of the stories about the people, companies and ideas that make the Embracer Group up.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/embracer.com\/stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/embracer.com\/stories\/#\/schema\/person\/6381d4c85fc9953907772718ba83cc36","name":"Thomas Arnroth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f83a7972a4ed46beb1fe9b58aa6b37e88875a2de9c56eccf731c3e5cdfcf2cae?s=96&d=mm&r=g","caption":"Thomas Arnroth"}}]}},"_links":{"self":[{"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/posts\/663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/comments?post=663"}],"version-history":[{"count":0,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/posts\/663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/media\/664"}],"wp:attachment":[{"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/media?parent=663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/categories?post=663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/embracer.com\/stories\/wp-json\/wp\/v2\/tags?post=663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}