Engaging the whole organization

The Ambassador Group

In our decentralized approach, we have developed the Ambassador Group as a way of engaging the whole organization in the Smarter Business Framework.

By having sustainability ambassadors in each operative group who share insights and valuable knowledge, we ensure awareness and implementation of the Smarter Business Framework across the whole organization. Embracer hosts regular meetings with the ambassadors, and this gives us an opportunity to anchor initiatives and ideas with people across the whole group. Today, the group consists of almost 40 members representing all Operative Groups.

/ Sustainability

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Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalogue of over 850 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its eleven operative groups: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse and Freemode. The Group has 130 internal game development studios and is engaging more than 14,900 employees and contracted employees in more than 40 countries.