The Ambassador Group

Engaging the whole organization in the Smarter Business Framework

In our decentralized approach, we have developed the Ambassador Group as a means of engaging the whole organization in the Smarter Business Framework. The Ambassador Group is an essential link between the parent company, operative groups, and the group companies.

By having sustainability ambassadors in each operative group who share insights and valuable knowledge, we ensure awareness and implementation of the Smarter Business Framework across the whole organization. Embracer hosts regular meetings with the ambassadors, and this gives us an opportunity to anchor initiatives and ideas with people across the whole group. Today, the Ambassador Group consists of over 50 members representing all operative groups.

/ Sustainability


Embracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and board games and other related media. The Group has an extensive catalog of over 900 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its ten operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Easybrain, Asmodee Group, Dark Horse Media, Freemode and Crystal Dynamics – Eidos. The Group has 106 internal game development studios and is engaging more than 11,000 employees in more than 40 countries.