Stockholm

Growing up, Molly Ericson loved two things — horses and video games. When studying game design at the university she became annoyed when she watched her boyfriend play FIFA. Why were there no sports games like that for equestrian sports? So she decided to fix that problem herself, and brought her fiancé along on the ride.

Per-Arne Lundberg wanted to help students start their own game studios. The idea was to take care of all the boring stuff for them, and let them focus on the creative part. It started small, but today it has blossomed into Amplifier Game Invest.