Per-Arne Lundberg wanted to help students start their own game studios. The idea was to take care of all the boring stuff for them, and let them focus on the creative part. It started small, but today it has blossomed into Amplifier Game Invest, one of Embracer’s operative groups. Amplifier Game Invest’s headquarters are in Stockholm, Sweden, but the company has both fully and partly owned studios in the United States, Austria, Norway, Italy and Spain.
Kicki Wallje Lund left home when she was fifteen. Her parents told her she would never make it on her own. That was 50 years ago and Kick-Ass Kicki is still proving them wrong, every day.
He sold his first video games from his parents’ house in the ’80s. In the ’90s he started Austrias first video games company. Then he met a most annoying Swedish businessman. Twice.