Per-Arne Lundberg wanted to help students start their own game studios. The idea was to take care of all the boring stuff for them, and let them focus on the creative part. It started small, but today it has blossomed into Amplifier Game Invest, one of Embracer’s operative groups. Amplifier Game Invest’s headquarters are in Stockholm, Sweden, but the company has both fully and partly owned studios in the United States, Austria, Norway, Italy and Spain.
Aaron Fernández had two dreams growing up, to become a rock star or a game developer. Both seemed out of reach as he worked in the family business, a metal workshop in Madrid. But then he hurt his shoulder, downloaded Unreal Engine for free and started practicing coding on his own. And all of a sudden, maybe that childhood dream wasn’t that far off after all.
This fan favourite game has a lot of names! Game historian Martin Lindell has looked through another box in the growing Embracer Games Archive collections, and found the Konami silver boxes, and more specifically the game Probotector. If you don’t recognise the name, don’t worry. You might know it by one of its other names.
Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden’s largest used comics business by the time he was 15. That’s when he took notice of some second-hand Nintendo games and that’s when everything changed.
As a woman, you should be able to say what you want, be who you want, dress the way you want – and still be taken as serious as a man. Amplifier Game Invest executive Linn-Marie Edlund grew up loving games and saw no limit to what she could do within the gaming world. Then she met men who thought otherwise. So she quit. But only for a while. Now she’s back, with an important message.
Italy’s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.
Tita and Lexa escaped their lives as stray dogs in Buenos Aires, to a small town in Sweden. They also brought their humans, Paula Cal and Flor Coletta, with them on their journey. Or was it the other way around? Anyway, Paula and Flor also happen to be skilled games developers who are currently working on a new strategy game at Palindrome Interactive.
Horse games have actually been big since the 90’s, yet they are rarely discussed in neither games media nor among games collectors. Thomas Sunhede, Retro Games Advisor at Embracer, dives into the Games Archive and tries to understand why this is.
With eight million copies sold, the Viking survival game Valheim is one of this year’s great success stories in the games industry. This is the story of how it all started and where it’s going from here. Meet Iron Gate studio founder Henrik Törnqvist, community manager Lisa Kolfjord and publisher Sebastian Badylak of Coffee Stain Studios.
Content warning: This video contains discussions about mental health and suicide. Jace Varlet is a popular community manager at Coffee Stain Studios, reaching thousands each week in his streams. But once the camera is off, another reality awaits. Jace suffers from bipolar II disorder, a chronic mental illness, characterized by periods of severe depression and hypomania.
Once again we sent game historian Martin Lindell into the secret vault, where Embracer Group’s growing game collection is stored. This time he found something really rare – a tabletop arcade machine called Adventure Vision, from 1982.