From two wheels to Hot Wheels

Italy’s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.

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When enough is enough

As a woman, you should be able to say what you want, be who you want, dress the way you want – and still be taken as serious as a man. Amplifier Game Invest executive Linn-Marie Edlund grew up loving games and saw no limit to what she could do within the gaming world. Then she met men who thought otherwise. So she quit. But only for a while. Now she’s back, with an important message.

Paula Cal & Flor Coletta

The stray dogs from Argentina, and their humans

Tita and Lexa escaped their lives as stray dogs in Buenos Aires, to a small town in Sweden. They also brought their humans, Paula Cal and Flor Coletta, with them on their journey. Or was it the other way around? Anyway, Paula and Flor also happen to be skilled games developers who are currently working on a new strategy game at Palindrome Interactive.

Why horse games is a thing

Horse games have actually been big since the 90’s, yet they are rarely discussed in neither games media nor among games collectors. Thomas Sunhede, Retro Games Advisor at Embracer, dives into the Games Archive and tries to understand why this is.

The success of Valheim and the people behind it all

With eight million copies sold, the Viking survival game Valheim is one of this year’s great success stories in the games industry. This is the story of how it all started and where it’s going from here. Meet Iron Gate studio founder Henrik Törnqvist, community manager Lisa Kolfjord and publisher Sebastian Badylak of Coffee Stain Studios.

The ups and downs of a bipolar streamer

Content warning: This video contains discussions about mental health and suicide. Jace Varlet is a popular community manager at Coffee Stain Studios, reaching thousands each week in his streams. But once the camera is off, another reality awaits. Jace suffers from bipolar II disorder, a chronic mental illness, characterized by periods of severe depression and hypomania.

Adventure Vision and the other turtles

Once again we sent game historian Martin Lindell into the secret vault, where Embracer Group’s growing game collection is stored. This time he found something really rare – a tabletop arcade machine called Adventure Vision, from 1982.

How to say Koch around the world

Koch Media became part of Embracer Group in 2018, and everything has been grand. There’s just one tiny problem that seems hard to resolve. How do you pronounce Koch? CEO Klemens Kundratitz knows all the ways to say it, and what not to say.

The fabulous times as community manager for Valheim

”It’s a mixture of excitement and horror”, says Lisa Kolfjord. Late last year she was hired as a 3D artist and community manager by a small indie studio, developing their first game. The game was called Valheim. When it was released in February, Valheim became a huge hit, with millions of players. As the person in charge of such a big player community, Lisa Kolfjord’s working life has changed. A lot.

A tale of two very empty game studios

A story of a lonely coffee machine, a bank vault, something that looks like a prison courtyard, and having really bad timing when renting new office spaces.

Mattias Kylén

A studio of one’s own, without the hassle of owning it

What do you do when you are a brilliant game developer who just wants to make the games of your dreams, but really don’t want to have to deal with the business side of things? Well, you could do what Mattias Kylén did.