Childhood dreams can come true

As a woman, you should be able to say what you want, be who you want, dress the way you want – and still be taken as serious as a man. Amplifier Game Invest executive Linn-Marie Edlund grew up loving games and saw no limit to what she could do within the gaming world. Then she met men who thought otherwise. So she quit. But only for a while. Now she’s back, with an important message.

Italy’s biggest game studio, Milestone in Milan, is experiencing great success with a toy car game for kids, Hot Wheels Unleashed. But before it came 30 years of doing realistic motorcycle racing games. CEO Luisa Bixio tells the story of the studio, why they wanted to be a part of Embracer and what lies ahead.

Tita and Lexa escaped their lives as stray dogs in Buenos Aires, to a small town in Sweden. They also brought their humans, Paula Cal and Flor Coletta, with them on their journey. Or was it the other way around? Anyway, Paula and Flor also happen to be skilled games developers who are currently working on a new strategy game at Palindrome Interactive.

Horse games have actually been big since the 90’s, yet they are rarely discussed in neither games media nor among games collectors. Thomas Sunhede, Retro Games Advisor at Embracer, dives into the Games Archive and tries to understand why this is.

With eight million copies sold, the Viking survival game Valheim is one of this year’s great success stories in the games industry. This is the story of how it all started and where it’s going from here. Meet Iron Gate studio founder Henrik Törnqvist, community manager Lisa Kolfjord and publisher Sebastian Badylak of Coffee Stain Studios.

Content warning: This video contains discussions about mental health and suicide. Jace Varlet is a popular community manager at Coffee Stain Studios, reaching thousands each week in his streams. But once the camera is off, another reality awaits. Jace suffers from bipolar II disorder, a chronic mental illness, characterized by periods of severe depression and hypomania.

Once again we sent game historian Martin Lindell into the secret vault, where Embracer Group’s growing game collection is stored. This time he found something really rare – a tabletop arcade machine called Adventure Vision, from 1982.

Koch Media became part of Embracer Group in 2018, and everything has been grand. There’s just one tiny problem that seems hard to resolve. How do you pronounce Koch? CEO Klemens Kundratitz knows all the ways to say it, and what not to say.

”It’s a mixture of excitement and horror”, says Lisa Kolfjord. Late last year she was hired as a 3D artist and community manager by a small indie studio, developing their first game. The game was called Valheim. When it was released in February, Valheim became a huge hit, with millions of players. As the person in charge of such a big player community, Lisa Kolfjord’s working life has changed. A lot.

A story of a lonely coffee machine, a bank vault, something that looks like a prison courtyard, and having really bad timing when renting new office spaces.

What do you do when you are a brilliant game developer who just wants to make the games of your dreams, but really don’t want to have to deal with the business side of things? Well, you could do what Mattias Kylén did.

Deep down in a secret vault, Embracer Group’s growing game collection is stored at the moment. But we have early access, and game historian Martin Lindell has picked out a selection of classics from the archive, to show us. We’ll soon be back with more stories from the collection.

Developing a game is hard under the best of circumstances, but how do you cope when a pandemic strikes unexpectedly? Producer Michele Caletti knows all about it.

Nathalie, Hannah and Anna grew up as nerdy girls, not really finding their place in the world. Not until they realized that making games was actually a job. And that they were good at it.

Include, share and encourage. It’s not that complicated to be a middle aged senior game developer and still be a nice person online. Henrik Jonsson even received an award for his demeanor, and he has some simple advice.

Per-Arne Lundberg wanted to help students start their own game studios. The idea was to take care of all the boring stuff for them, and let them focus on the creative part. It started small, but today it has blossomed into Amplifier Game Invest.

Stephanie was not allowed to play video games growing up, but she’s making up for it now. She has both a great career in the games industry and a full sleeve to show for it.

Kicki Wallje Lund left home when she was fifteen. Her parents told her she would never make it on her own. That was 50 years ago and Kick-Ass Kicki is still proving them wrong, every day.

Does the world need another video game with nazis? Jörg Friedrich and Paintbucket Games think so. Their game tells a story we have never played before.

Anthony Moss is not a man who allows circumstances to dictate his life. That’s why, at 57, he’s restarting his career in selling games, as well as tap-dancing while fencing.