Freemode by Embracer

Freemode supports & guides innovative, independently operated businesses, pursuing broader opportunities within Gaming & Entertainment.

Freemode strikes the ideal balance of independence with targeted levels of world class operational support, growth capital and strategic guidance. Our businesses pull support direcly from our veteran entrepreneur led team with decades of experience in gaming & entertainment.

Our six foundational modes

  • Classic/retro
  • E-commerce & community
  • Devices & gear
  • Game development
  • Services
  • New idea & technology incubation
Segment Services & Entertainment
Hq Livermore (CA), USA
Internal Studios 2*
Internal Headcount 404*
CEO Lee Guinchard
Founded 2022
Social
* These numbers are updated every quarter in connection with our interim reports.

Brands & Licensed IPs

Legends never die. There are varying degrees of brand recognition in classic IPs that fans are waiting to be revived

/ Operative groups

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Embracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and board games and other related media. The Group has an extensive catalog of over 900 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its twelve operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group has 132 internal game development studios and is engaging more than 15,000 employees in more than 40 countries.