Embracer Group is not like everyone else. Our creativity, business sense and always keeping it real is what makes us stand out.
At Embracer Group, sustainability is about creating long-term value for stakeholders and acting in line with our values. We have a long-term mindset and a decentralized business model that enables us to further develop our business and manage risks. Our goal is to create great entertainment, be a great company to work for, and to do good for local communities and society. Our group-wide sustainability strategy is the Smarter Business Framework and is based on three pillars: Great People, Solid Work and Greener Planet. It is our shared approach to our sustainability efforts on a group level. The three focus areas are closely linked to our business and contribute to creating real effects and results for our stakeholders.
As a decentralized group, decision-making is executed at each Operative Group and company. The operative entities have the best understanding of their market situation from both a commercial and sustainability perspective, and how to best create value for the business. The overall objective for Embracer Group’s sustainability work is to support and ensure the implementation of group policies and values and to facilitate collaborations within the company.
By keeping it real we make sure that we are true to ourselves, but more importantly, being true to us is about supporting respectable values shared by the many. Not pretending to be something we are not.
