Embracer Group is not like the rest. Our creativity and business sense make us stand out. We are always keeping it real.
At Embracer Group, sustainability is about acting in line with our values and creating long-term value for stakeholders. We have a long-term mindset and a decentralized business model that enable us to further develop our business and manage risks. Our goals are to create great entertainment, to be a great company to work for, and to do good for society. Our group-wide sustainability framework is called the Smarter Business, and it is based on three pillars: Great People, Solid Work and Our Planet. It is our shared approach to our sustainability efforts at a group level. These three focus areas are closely linked to our overall business operations and contribute to creating real results for our stakeholders.
As a decentralized group, decision-making is executed at each operative group and company. The operative entity has the best understanding of its market position from both a commercial and sustainability perspective, and how to best create value for the business. The parent company is responsible for overall sustainability goals and strategy, facilitating collaborations within the group, and ensuring the implementation of group policies. It is key to keep the entrepreneurial spirit alive within companies and employees. We strive to acknowledge and celebrate individual ideas and achievements and scale them up within the whole organization.
By keeping it real, we make sure that we are true to ourselves, but more importantly, we respect values shared by the many. We do not pretend to be something we are not.
In our decentralized approach, we have developed the Ambassador Group as a way of engaging the whole organization in the Smarter Business Framework. By having sustainability ambassadors in each operative group who share insights and valuable knowledge, we ensure awareness and implementation of the framework across the whole organization. Embracer hosts regular meetings with the ambassadors, and this gives us an opportunity to anchor initiatives and ideas with people across the whole group. Today, the group consists of almost 40 members representing all Operative Groups.The Ambassador Group
Embracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and board games and other related media. The group has an extensive catalog of over 850 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its twelve operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group has 138 internal game development studios and is engaging more than 16,500 employees in more than 40 countries.