Smarter Business – Our Approach to Sustainability

At Embracer Group, sustainability is about acting in line with our values and creating long-term value for stakeholders. We have a long-term mindset and a decentralized business model that enable us to further develop our business and manage risks. Our goals are to create great entertainment, to be a great company to work for, and to do good for society. Our group-wide sustainability framework is called the Smarter Business, and it is based on three pillars: Great People, Solid Work and Our Planet. It is our shared approach to our sustainability efforts at a group level. These three focus areas are closely linked to our overall business operations and contribute to creating real results for our stakeholders.

As a decentralized group, decision-making is executed at each operative group and company. The operative entity has the best understanding of its market position from both a commercial and sustainability perspective, and how to best create value for the business. The parent company is responsible for overall sustainability goals and strategy, facilitating collaborations within the group, and ensuring the implementation of group policies. It is key to keep the entrepreneurial spirit alive within companies and employees. We strive to acknowledge and celebrate individual ideas and achievements and scale them up within the whole organization.

By keeping it real, we make sure that we are true to ourselves, but more importantly, we respect values shared by the many. We do not pretend to be something we are not.