Smarter Business – Our Approach to Sustainability

Embracer Group is not like everyone else. Our creativity, business sense and always keeping it real is what makes us stand out.

At Embracer Group, sustainability is about creating long-term value for stakeholders and acting in line with our values. We have a long-term mindset and a decentralized business model that enables us to further develop our business and manage risks. Our goal is to create great entertainment, be a great company to work for, and to do good for local communities and society. Our group-wide sustainability strategy is the Smarter Business Framework and is based on three pillars: Great People, Solid Work and Greener Planet. It is our shared approach to our sustainability efforts on a group level. The three focus areas are closely linked to our business and contribute to creating real effects and results for our stakeholders.

As a decentralized group, decision-making is executed at each Operative Group and company. The operative entities have the best understanding of their market situation from both a commercial and sustainability perspective, and how to best create value for the business. The overall objective for Embracer Group’s sustainability work is to support and ensure the implementation of group policies and values and to facilitate collaborations within the company.

By keeping it real we make sure that we are true to ourselves, but more importantly, being true to us is about supporting respectable values shared by the many. Not pretending to be something we are not.

Smarter Business Framework

We focus on creating long term value through our three pillars.

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Code of Conduct

Fair, reliable and transparent. That's our guiding star.

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Sustainability Governance

Business ethics and governance is the foundation for our sustainability strategy.

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We encourage employees to act against suspected wrongdoings.

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The Ambassador Group

A way of engaging the whole organization.

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Give Back – Think Ahead

Positive development and support to future generations.

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Collaborations and Partnerships

We believe in doing good for both people and the planet.

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Sustainability reports

Download Sustainability reports

For questions regarding Sustainability

Emma Ihre
Head of Sustainability
+46 54 53 56 28

Karin Edner
Group Sustainability Manager

Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalogue of over 850 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its ten operative groups: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, and Dark Horse. The Group has 120 internal game development studios and is engaging more than 12,750 employees and contracted employees in more than 40 countries.