Embracer Group is not like everyone else. Our creativity, business sense and always keeping it real is what makes us stand out.
At Embracer Group, sustainability is about creating long-term value for stakeholders and acting in line with our values. We have a long-term mindset and a decentralized business model that enables us to further develop our business and manage risks. Our goal is to create great entertainment, be a great company to work for, and to do good for local communities and society. Our group-wide sustainability strategy is the Smarter Business Framework and is based on three pillars: Great People, Solid Work and Greener Planet. It is our shared approach to our sustainability efforts on a group level. The three focus areas are closely linked to our business and contribute to creating real effects and results for our stakeholders.
As a decentralized group, decision-making is executed at each Operative Group and company. The operative entities have the best understanding of their market situation from both a commercial and sustainability perspective, and how to best create value for the business. The parent company is responsible for the overall sustainability strategy and goals, facilitate collaborations within the group and ensure the implementation of group policies. It’s key to keep the entrepreneurial spirit within companies and employees alive – we want to acknowledge and celebrate individual ideas and achievements and scale them up within the whole organization.
By keeping it real we make sure that we are true to ourselves, but more importantly, being true to us is about supporting respectable values shared by the many. Not pretending to be something we are not.
In our decentralized approach, we have developed the Ambassador Group as a way of engaging the whole organization in the Smarter Business Framework. By having sustainability ambassadors in each operative group who share insights and valuable knowledge, we ensure awareness and implementation of the framework across the whole organization. Embracer hosts regular meetings with the ambassadors, and this gives us an opportunity to anchor initiatives and ideas with people across the whole group. Today, the group consists of almost 40 members representing all Operative Groups.
The Ambassador Group
Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalog of over 850 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its twelve operative groups: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse, Freemode and Crystal Dynamics - Eidos Montréal. The Group has 132 internal game development studios and is engaging more than 15,731 employees and contracted employees in more than 40 countries.
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