Great People, Solid Work & Greener Planet.

Smarter Business Framework

Our group-wide sustainability strategy is called the Smarter Business Framework and focuses on three pillars: Great People, Solid Work and Greener Planet.

It is our shared approach to our sustainability efforts on a group level. The three focus areas are closely linked to our business and contribute to creating real results for our stakeholders. Our sustainability work is supported by a strong foundation in business ethics and compliance and part of our governance model.

How we work

As a decentralized group, decision-making is executed at each Operative Group and company. The operative entities have the best understanding of their market situation from both a commercial and sustainability perspective, and how to best create value for the business. The parent company is responsible for the overall sustainability strategy and goals, facilitate collaborations within the group and ensure the implementation of group policies. It’s key to keep the entrepreneurial spirit within companies and employees alive – we want to acknowledge and celebrate individual ideas and achievements and scale them up within the whole organization.

Great People

Our people are creative, dedicated and our most important asset

Our people truly are our greatest asset. They are creative, dedicated and very talented. It´s key to our ongoing success to keep our employees happy and feeling that their voices are being heard. We also want to make sure we attract new great and talented people to help us grow.

We aim to create an environment where our employees can be their very best and true selves. We know that embracing creative independence, talent development, and strive for a good work-life balance, will pay off in engagement and wellbeing for everyone.

At Embracer Group, it doesn’t matter who you are, where you come from or what you look like. We believe that diversity, different perspectives, and skillsets lead to a better environment for all of us and to better results for our business.

Diversity and inclusion

One area that will continue to be a focus is diversity. At Embracer Group it does not matter who you are, where you come from or what you look like. The group has zero-tolerance against all forms of harassment and discrimination. Diversity, equality and inclusiveness are vital parts of our culture and we address the matter on a global Group level, but we also trust each company within the organization to listen, discuss and act using their own voice. The gaming industry is facing big challenges in terms of competence supply. The most important thing for us is to recruit talented people, regardless of gender and ethnicity. We advocate diversity because we know that diversity will ensure a greater multitude of different perspectives and skillsets. This creates a better work environment for everyone, but also contributes to ensuring the future success of our business.

Our Code of Conduct summarizes our shared company values and our expectation on employees and partners. We strive for a culture based on trust, that is built on creativity and independence. We want to offer a work environment where innovative and passionate people can achieve their goals. We know that embracing creative independence and strive for a good work life balance will lead to stronger engagement and increased wellbeing among employees. In order to measure our progress we carry out an annual employee survey to all employees in the global Group. Any concerns or breaches of the Code of Conduct can be reported via our anonymous and external Whistle blowing service.

Solid Work

Our products entertain and create feelings, based on creative expression and common sense

The work produced in the group is here to entertain and create feelings. We want our games to be based on creative expression with a feeling of common sense regarding the content.

For us to keep being creative and give our audience great experiences, we will continue to focus on innovative ideas and explore new creative fields. We take responsibility for gaming content, marketing of our products and work with tackling unhealthy gaming. We aim to increase accessibility and usability with our games and make them for all. There are great opportunities for our studios to find interesting and more collaborative ways to approach these areas using the same creative mindset they do in their day to day work.

Quality first creates higher return on investment and long term value

There are three billion gamers worldwide and we need to continuously understand our audience. The studios understand gaming trends, they have the hands-on content expertise and a deep understanding of gamers. It is also important to understand that game development takes time and that is why our quality-first approach is important, it gives the developers the required time and resources to release a quality product. Developing quality games is always the main priority since this enables us to build outstanding experiences for our fans, create a higher return on investment and long term value for all stakeholders. Openness, tolerance, respect, and freedom of expression in games are crucial to Embracer Group, so is being committed to creating a welcoming and inclusive community on our platforms. This is why we always strive to make our games more inclusive and keep our players safe from abuse and reduce toxicity in our games and communities.

Greener Planet

We want to make our planet greener through innovation and technological advancements

We want to keep our planet green and be a nice place to live and work. Our way of addressing environmental issues will focus on innovation and technological advancements as well as activities on a local level where we can have a positive impact on the surrounding environment.

Our focus is to invest in partnerships that focus on preventing and mitigating the climatic impact, minimize environmental footprint and resources from other and our own operations, and engage in initiatives that impact the local surroundings.

For Embracer Group, the majority of our environmental impact is indirect. It takes place upstream in our supply chain and downstream in our value chain. We put our focus where we can have a direct impact such as promoting the transition to a low-carbon economy within our studios. A primary concern is the indirect impact caused by data centers. We share the ambition of working for a NetZero future, and that is the baseline for our climate agenda.

Our industry is currently not subject to regulations in the EU taxonomy.


Emma Ihre Head of Sustainability +46 54 53 56 28
Karin Edner Karlsson Group Sustainability Manager

/ Sustainability


Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalog of over 850 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its twelve operative groups: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse, Freemode and Crystal Dynamics - Eidos Montréal. The Group has 132 internal game development studios and is engaging more than 15,731 employees and contracted employees in more than 40 countries.