Smarter Business Framework

Our group-wide sustainability strategy is called the Smarter Business Framework and focuses on three pillars: Great People, Solid Work and Greener Planet. It is our shared approach to our sustainability efforts on a group level. The three focus areas are closely linked to our business and contribute to creating real results for our stakeholders. Our sustainability work is supported by a strong foundation in business ethics and compliance and part of our governance model.


Our people are creative, dedicated and our most important asset.

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Our products entertain and create feelings, based on creative expression and common sense.

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We want to make our planet greener through innovation and technological advancements.

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How we work

As a decentralized business group, decision-making is executed at each company. The operative entities have the best understanding of their market situation from both a commercial and sustainability perspective and how best to create value for the business and our stakeholders.  Embracer Group (parent company) is responsible for the overall sustainability strategy and goals.  Further, as the parent company, our objective is to facilitate collaborations within the group and ensure the implementation of group policies. It’s key to keep the entrepreneurial spirit within companies and employees alive – we want to acknowledge and celebrate individual ideas and achievements and scale them up within the whole organization.


For questions regarding Sustainability:

Emma Ihre
Head of Sustainability
+46 54 53 56 28

Karin Edner
Group Sustainability Manager

Embracer Group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalogue of over 850 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its ten operative groups: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, and Dark Horse. The Group has 120 internal game development studios and is engaging more than 12,750 employees and contracted employees in more than 40 countries.