Smarter Business Framework

Great People, Solid Work & Our Planet

Our group-wide sustainability framework is called the Smarter Business and focuses on three pillars: Great People, Solid Work and Our Planet.

It is our shared approach to our sustainability efforts at group level. These three focus areas are closely linked to our overall business operations and contribute to creating real results for our stakeholders. They are further supported by a strong foundation in business ethics and compliance and constitute a part of our governance structure.

Our three sustainability pillars


The employees are vital to our ongoing success. Our ambition is to create even more diverse and inclusive workplaces and better work-life balance.

Main topics:

• Diversity and inclusion in skillsets and perspectives
• Employee well-being
• Career and creative development
• Community engagement

Read more


We want to create great games and entertainment. Our ambition is to provide quality content and
support a digital well-being and accessibility for all users of our games and entertainment.

Main topics:

• Diversity and inclusion in games and entertainment
• Digital well-being
• Accessibility
• Player community engagement
• Responsible marketing

Read more


By limiting our own emissions and investing in projects supporting the green transition, we can minimize the environmental impact from the entire Group.

Main topics:

• Carbon emission reduction
• Raising awareness within the industry about environmental impact
• Part of the movement for a climate neutral industry

Read more


Emma Ihre Head of Sustainability +46 54 53 56 28
Karin Edner Karlsson Group Sustainability Manager

/ Sustainability


Embracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and board games and other related media. The Group has an extensive catalog of over 900 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its ten operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Easybrain, Asmodee Group, Dark Horse Media, Freemode and Crystal Dynamics – Eidos. The Group has 106 internal game development studios and is engaging more than 11,000 employees in more than 40 countries.