The overall ambition of the Solid Work pillar is to create great games and entertainment while supporting digital well-being and accessibility for all users of our games and entertainment. To better reflect the audiences, the ambition is to develop and increase the diversity in our games and other entertainment. Through solid marketing practices and strong community engagement responsible marketing practices are managed and monitored
Our overall ambition for the Solid Work pillar is to enable the creation of great games and entertainment while supporting digital well-being and accessibility for all users of our games. Embracer Group aim to raise awareness about the importance of digital well-being, diversity, and inclusion in games and entertainment. At the same time, it is each game studio’s responsibility to implement those perspectives into their creative development.
Creating brilliant games and entertainment is a top priority for us. Embracer Group wants to develop games and entertainment for everyone, regardless of background, gender, age, or ability. To achieve this, it is important for us to promote diversity and inclusion in our games and take responsibility for good behavior in our games, gaming communities, forums, and other platforms where our games are played and discussed. To ensure that we hold high standards for responsible marketing, all our marketing is based on our values and complies with relevant laws and regulations.
Our close collaborations with organizations like Future Seeds (Framtidsfrön) demonstrate our engagement to promoting entrepreneurship and digital skills among children and young people. Through these initiatives, we reach thousands of students and contribute to shaping the innovators and creators of the future. We closely follow developments in AI and use it to enhance and facilitate coding for our developers. At the same time, we are aware of the risks and actively work to ensure it is used ethically.
Embracer Group is a global games and entertainment group headquartered in Karlstad, Sweden. Through its creative and entrepreneurial businesses, the Group develops, publishes, and distributes PC, console and mobile games, and also operates in other areas of entertainment. The Group engages nearly 5,000 people across close to 30 countries and is home to a broad portfolio of owned and controlled intellectual properties, including globally recognized franchises.
Smarter Business Framework
