Embracer Group is a global games and entertainment group headquartered in Karlstad, Sweden.
Through its creative and entrepreneurial businesses, the Group develops, publishes, and distributes PC, console and mobile games, and also operates in other areas of entertainment. The Group engages nearly 5,000 people across close to 30 countries and is home to a broad portfolio of owned and controlled intellectual properties, including globally recognized franchises.
To read more about us, please refer to our latest annual report.
We believe in empowering great people to make their own decisions. Our shared and inclusive entrepreneurial mindset is our collective driving force.
We’re in it together. Our shared knowledge enables synergies through collaborations across our ecosystem.
We’re true to ourselves and believe that different perspectives make us stronger.
It all started with a 13-year-old boy selling used comic books from his home in Värmland, Sweden.
The story so far
For us, games are more than just games. It’s culture! It is something created by great people with creative ideas. By building a large archive of physical games, we want to preserve and tribute the games culture for a long period of time.
Embracer Games ArchiveVideo games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden’s largest used comics business by the time he was 15. That’s when he took notice of some second-hand Nintendo games and that’s when everything changed.
Watch the videoEmbracer Group is a global games and entertainment group headquartered in Karlstad, Sweden. Through its creative and entrepreneurial businesses, the Group develops, publishes, and distributes PC, console and mobile games, and also operates in other areas of entertainment. The Group engages nearly 5,000 people across close to 30 countries and is home to a broad portfolio of owned and controlled intellectual properties, including globally recognized franchises.
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