We empower people and companies to unleash their full potential​

About Embracer Group

Embracer Group is a global group of entrepreneurial businesses in the gaming and entertainment industry.

Through our decentralized operating model, we provide entrepreneurs and teams with the resources they need to succeed and unleash their full potential. Within our Group synergies are created through shared knowledge and collaboration. Our diverse businesses are our strength.

With our headquarters in Karlstad, in the Swedish province of Värmland, Embracer Group engages more than 11,000 people in over 40 countries, with a track record of combining organic and acquired growth. We are building Embracer Group together, based on our shared values of trust, a long-term mindset and embracing different perspectives.

On the 22nd of April, Embracer Group announced its intention to transform into three standalone publicly listed entities at Nasdaq Stockholm. Read the press release here.

Embracer Group in numbers

10 Operative Groups
106 Internal Studios
913 IP's (owned or controlled)
+11,000 Total Headcount
Group Values

Trust – Empower people

We believe in empowering great people to make their own decisions. Our shared and inclusive entrepreneurial mindset is our collective driving force.

Long-term mindset – Unleash the potential

We’re in it together. Our shared knowledge enables synergies through collaborations across the growing ecosystem.

Embracing – Respect and endorse differences

We’re true to ourselves and believe that different perspectives make us stronger.

Group strategy

Empowering great people, great companies and great ideas

The strategic philosophy has been developed and refined over time and serves as a guide for future profitable growth.

Group strategy

Our operative groups empower individual companies

Each operative group has its own unique culture, DNA, and strategy. And a key part of the group’s common culture is embracing the communities we call home.

2013 – Darksiders brings light
Our Story

A long-term mindset will take you on a great journey

It all started with a 13-year-old boy selling used comic books from his home in Värmland, Sweden.

The story so far
David Boström, CEO Embracer Games Archive

We are building an archive to embrace the history of games

For us, games are more than just games. It’s culture! It is something created by great people with creative ideas. By building a large archive of physical games, we want to preserve and tribute the games culture for a long period of time.

Embracer Games Archive
Embracer Stories

Road trip to underdog country

Video games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden’s largest used comics business by the time he was 15. That’s when he took notice of some second-hand Nintendo games and that’s when everything changed.

Watch the video

/ About


Embracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and board games and other related media. The Group has an extensive catalog of over 900 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its ten operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Easybrain, Asmodee Group, Dark Horse Media, Freemode and Crystal Dynamics – Eidos. The Group has 106 internal game development studios and is engaging more than 11,000 employees in more than 40 countries.