Embracer Group is a global group of entrepreneurial businesses in the gaming and entertainment industry.
Through our decentralized operating model, we provide entrepreneurs and teams with the resources they need to succeed and unleash their full potential. Within our Group synergies are created through shared knowledge and collaboration. Our diverse businesses are our strength.
With our headquarters in Karlstad, in the Swedish province of Värmland, Embracer Group engages more than 12,000 people in over 40 countries, with a track record of combining organic and acquired growth. We are building Embracer Group together, based on our shared values of trust, a long-term mindset and embracing different perspectives.
We believe in empowering great people to make their own decisions. Our shared and inclusive entrepreneurial mindset is our collective driving force.
We’re in it together. Our shared knowledge enables synergies through collaborations across the growing ecosystem.
We’re true to ourselves and believe that different perspectives make us stronger.
The strategic philosophy has been developed and refined over time and serves as a guide for future profitable growth.
Group strategyEach operative group has its own unique culture, DNA, and strategy. And a key part of the group’s common culture is embracing the communities we call home.
It all started with a 13-year-old boy selling used comic books from his home in Värmland, Sweden.
The story so far
For us, games are more than just games. It’s culture! It is something created by great people with creative ideas. By building a large archive of physical games, we want to preserve and tribute the games culture for a long period of time.
Embracer Games ArchiveVideo games are great, but for Embracer CEO Lars Wingefors, it all began with used comic books. Growing up in the countryside and in need of cash, he started his first business when he was in primary school and ran Sweden’s largest used comics business by the time he was 15. That’s when he took notice of some second-hand Nintendo games and that’s when everything changed.
Watch the videoEmbracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and board games and other related media. The Group has an extensive catalog of over 900 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its eleven operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Gearbox Entertainment, Easybrain, Asmodee Group, Dark Horse Media, Freemode and Crystal Dynamics – Eidos. The Group has 111 internal game development studios and is engaging more than 12,000 employees in more than 40 countries.
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