Embracer Group AB (“Embracer”) has appointed Lee Guinchard as Chief Operating Officer and a member of the Executive Management Team.
“Lee Guinchard has consistently demonstrated strong leadership, operational excellence, and a deep understanding of our industry. His experience and strategic mindset make him a natural fit for the role of COO, and I am very pleased to welcome him into this position as we continue our journey toward Fellowship Entertainment“, says Phil Rogers, CEO of Embracer.
Lee brings more than 30 years of leadership experience in the video game and entertainment industry, With his background and through his leadership in the development and stewardship of The Lord of the Rings IP, he has demonstrated strong operational execution and long-term franchise thinking. As CEO of Embracer Freemode and Middle-earth Enterprises, he has played a central role in the group’s development. .
In his new additional role as Chief Operating Officer of Embracer, he will bring this expertise to the wider group as the company evolves into Fellowship Entertainment.
Embracer Group is a global games and entertainment group headquartered in Karlstad, Sweden. Through its creative and entrepreneurial businesses, the Group develops, publishes, and distributes PC, console and mobile games, and also operates in other areas of entertainment. The Group engages nearly 5,000 people across close to 30 countries and is home to a broad portfolio of owned and controlled intellectual properties, including globally recognized franchises.
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