For inquiries in regards to licensing/consumer products please contact us at licensing@embracer.com
To contact someone from the parent company whose e-mail is not referred below, use [name].[surname]@embracer.com
Born: 1977
Co-founder and CEO of Embracer Group
Board member, elected 2011
Education/background: Lars Wingefors is founder and CEO of Embracer Group. Lars Wingefors started his first video games company at the age of sixteen. He has a broad and long experience in entrepreneurship and business management.
Current relevant assignments: Lars Wingefors is a board member and CEO of Lars Wingefors AB.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Dependent in relation to the company and management, dependent in relation to major shareholders.
Born: 1969
CEO, Crystal Dynamics – Eidos
Education/Background: Phil holds a BSc degree in Mathematics (University of Leeds, UK) and has over 20 years’ experience in the games industry working across start-ups to multinational organisations. He became CEO of Eidos in 2008 and was CEO across Square Enix’s western business from 2009 to 2022.
Current assignments: Phil Rogers has no other current assignments.
For holdings in Embracer Group, please refer to Ownership – board & management
Born: 1979
Group CFO, employed since 2020
Education/background: Müge Bouillon, a Stanford Graduate School of Business alumna, also holds a master’s in corporate finance from the ESSEC Business School and a major in finance from Istanbul University. She has over 20 years of experience in finance, including roles as CFO at Asmodee Group, Hana Group, and Paule Ka. Müge has extensive experience in financial management, strategic projects, M&A, and investor relations across various international markets. She has worked with both listed and private equity-backed firms on a global scale and has a strong track record of managing high-growth companies.
Current assignments: Müge Bouillon has no other current assignments.
For holdings in Embracer Group, please refer to Ownership – board & management
Born: 1982
Chief of Staff, Legal & Governance, employed since 2021
Education/background: Ian holds a Master of Laws from Uppsala University. Ian was previously General Counsel of Embracer Group. Ian Gulam has extensive knowledge of corporate and capital markets law as well as governance topics and before joining Embracer Group he worked as a corporate and capital markets lawyer at Baker McKenzie.
Current relevant assignments: Ian Gulam has no other relevant assignments.
For holdings in Embracer Group, please refer to Ownership – board & management
Born: 1969
Chief Strategic Partnerships Officer, employed since 2023
Education/background: Careen has more than twenty years of technology and entertainment experience, including executive business development and licensing positions at Sony Computer Entertainment, Konami Digital Entertainment and others. Before joining Embracer Group, Careen worked at Google Stadia, where she led the strategic direction and pursuit of global content partnerships for Stadia and entry point partnerships for Immersive Stream for Games. Prior to Google, Careen led business development and account management at Gaikai, a division of Sony Computer Entertainment. She has a strong record in building global business development strategies, pursuing new business opportunities and leading teams in the execution of such initiatives. Careen holds a BA, English Literature (with Honors), from the University of California, Santa Barbara.
Current relevant assignments: Currently serving as chairman of the board for Women in Games International and as a board member of the Entertainment Software Association Foundation, Careen is deeply committed to the individuals who shape the future of the video game industry.
For holdings in Embracer Group, please refer to Ownership – board & management
Embracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and tabletop games and other related media. The Group has an extensive catalog of over 900 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its ten operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Easybrain, Asmodee Group, Dark Horse Media, Freemode and Crystal Dynamics – Eidos. The Group has 103 internal game development studios and is engaging more than 10,000 employees in more than 40 countries.
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