Born: 1977
Co-founder of Embracer Group
Chair of the Board, elected 2025
Board member since 2016
Education/background: Lars Wingefors is founder and CEO of Embracer Group. Lars Wingefors started his first video games company at the age of sixteen. He has a broad and long experience in entrepreneurship and business management.
Current relevant assignments: Lars Wingefors is a board member and CEO of Lars Wingefors AB, chair of the board of Asmodee Group AB, board member of Coffee Stain Group AB and Storytel AB (publ).
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Dependent in relation to the company and management, dependent in relation to major shareholders.
Born: 1953
Deputy Chair of the Board, elected 2025
Chair of the Board 2016-2025
Member of the board’s audit and sustainability committee.
Education/background: Kicki Wallje-Lund has experience in business development from a variety of international companies, especially in the IT sector, primarily for the banking and finance industry as well as board assignments for listed companies on Nasdaq Stockholm, Large and Small cap. She has held leading global positions in companies like NCR, Digital Equipment, AT & T, Philips, ICL and Unisys.
Current relevant assignments: Kicki Wallje-Lund is deputy chair of the board of Asmodee Group AB, and board member of Coffee Stain Group AB.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to the company and management, independent in relation to major shareholders.
Born: 1975
Board member, elected 2023
Chair of the board’s remuneration committee.
Education/background: Yasmina Brihi holds an MBA from Harvard Business School. Yasmina has held several senior management positions within Google, including Senior Director Marketing and Senior Product Manager. She is well experienced in building and scaling businesses in multiple industries such as devices, music, gaming and e-Commerce. This includes vast experience in leading and growing large organizations, shaping and transforming team culture across geographies.
Current relevant assignments: No other current assignments.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to major shareholders, independent in relation to the company and management.
Born: 1980
Board member, elected 2018
Chair of the board’s audit and sustainability committee. Member of the board’s remuneration committee.
Education/background: Jacob Jonmyren holds a M.Sc in Accounting and Financial Management from Stockholm School of Economics and has studied Finance at University of Wisconsin and Media & Communication Studies (Master level) at Stockholm University. Jacob Jonmyren has long experience from the financial markets.
Current relevant assignments: Jacob Jonmyren is CEO and board member at Jacob Jonmyren Kapital AB. Chairman of the Board at Lars Wingefors AB, Consilio International AB and Coffee Stain Group AB. Board member at Wise Birds AB, Garo AB (publ), Asmodee Group AB and Keep Pushing Group AB. Deputy board member for Abios Holding AB.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to the company and management, dependent in relation to major shareholders.
Born: 1972
Board member, elected 2023
Member of the board’s remuneration committee.
Education/background: Cecilia Qvist holds an MBA from the University of Edinburgh and has more than 25 years of international executive leadership and board experience from technology-driven and consumer-focused companies. She has held senior executive roles at Spotify, LEGO Ventures, NASDAQ, and Leia, with a focus on innovation, digital transformation, international expansion, and scaling global businesses. Cecilia has led strategic initiatives across multiple continents and has extensive experience in building and developing organizations in rapidly evolving markets. Her experience spans digital platforms, consumer technology, media, e-commerce, and healthcare.
Current relevant assignments: Cecilia Qvist is chair of the board of Apotea AB (publ).
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to major shareholders, independent in relation to the company and management.
Born: 1954
Board member, elected 2023
Member of the board’s audit and sustainability committee.
Education/background: Bernt Ingman holds a Bachelor of Economics from Uppsala University. Bernt has broad competence in strategic and operational business development, divestments and restructuring from different industries and service businesses. He has held senior management positions within international companies, both within business-to-business and business-to-consumer companies, such as Alimak, Doro, Gunnebo, Husqvarna and Munters. Bernt has more than 30 years broad experience from board work in listed as well as private companies.
Current relevant assignments: Bernt Ingman is chair of the board of TagMaster Aktiebolag and Pricer Aktiebolag.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to major shareholders, independent in relation to the company and management.
Born: 1957
Board member, elected 2024
Education/background: Brian is the Founding CEO of Savvy Games Group, the world’s sixth largest games publisher and largest esports live events and production company, with 4000+ employees in more than 25 countries. He has 30 years of games studio and operations experience, including senior positions at Electronic Arts, Microsoft, and Activision Blizzard. In those roles he executed strategies and led teams that quadrupled revenue over five years while delivering industry-leading margins at two leading publishers. He holds Business and Law degrees from the University of Alberta and has built multiple award-winning teams in startup, $400M and $4B organizations.
Current relevant assignments: CEO of Savvy Games Group.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to major shareholders, independent in relation to the company and management.
Born: 1980
Board member, elected 2018
Chair of the board’s audit and sustainability committee. Member of the board’s remuneration committee.
Education/background: Jacob Jonmyren holds a M.Sc in Accounting and Financial Management from Stockholm School of Economics and has studied Finance at University of Wisconsin and Media & Communication Studies (Master level) at Stockholm University. Jacob Jonmyren has long experience from the financial markets.
Current relevant assignments: Jacob Jonmyren is CEO and board member at Jacob Jonmyren Kapital AB. Chairman of the Board at Lars Wingefors AB, Consilio International AB and Coffee Stain Group AB. Board member at Wise Birds AB, Garo AB (publ), Asmodee Group AB and Keep Pushing Group AB. Deputy board member for Abios Holding AB.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to the company and management, dependent in relation to major shareholders.
Born: 1953
Deputy Chair of the Board, elected 2025
Chair of the Board 2016-2025
Member of the board’s audit and sustainability committee.
Education/background: Kicki Wallje-Lund has experience in business development from a variety of international companies, especially in the IT sector, primarily for the banking and finance industry as well as board assignments for listed companies on Nasdaq Stockholm, Large and Small cap. She has held leading global positions in companies like NCR, Digital Equipment, AT & T, Philips, ICL and Unisys.
Current relevant assignments: Kicki Wallje-Lund is deputy chair of the board of Asmodee Group AB, and board member of Coffee Stain Group AB.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to the company and management, independent in relation to major shareholders.
Born: 1954
Board member, elected 2023
Member of the board’s audit and sustainability committee.
Education/background: Bernt Ingman holds a Bachelor of Economics from Uppsala University. Bernt has broad competence in strategic and operational business development, divestments and restructuring from different industries and service businesses. He has held senior management positions within international companies, both within business-to-business and business-to-consumer companies, such as Alimak, Doro, Gunnebo, Husqvarna and Munters. Bernt has more than 30 years broad experience from board work in listed as well as private companies.
Current relevant assignments: Bernt Ingman is chair of the board of TagMaster Aktiebolag and Pricer Aktiebolag.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to major shareholders, independent in relation to the company and management.
Born: 1975
Board member, elected 2023
Chair of the board’s remuneration committee.
Education/background: Yasmina Brihi holds an MBA from Harvard Business School. Yasmina has held several senior management positions within Google, including Senior Director Marketing and Senior Product Manager. She is well experienced in building and scaling businesses in multiple industries such as devices, music, gaming and e-Commerce. This includes vast experience in leading and growing large organizations, shaping and transforming team culture across geographies.
Current relevant assignments: No other current assignments.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to major shareholders, independent in relation to the company and management.
Born: 1980
Board member, elected 2018
Chair of the board’s audit and sustainability committee. Member of the board’s remuneration committee.
Education/background: Jacob Jonmyren holds a M.Sc in Accounting and Financial Management from Stockholm School of Economics and has studied Finance at University of Wisconsin and Media & Communication Studies (Master level) at Stockholm University. Jacob Jonmyren has long experience from the financial markets.
Current relevant assignments: Jacob Jonmyren is CEO and board member at Jacob Jonmyren Kapital AB. Chairman of the Board at Lars Wingefors AB, Consilio International AB and Coffee Stain Group AB. Board member at Wise Birds AB, Garo AB (publ), Asmodee Group AB and Keep Pushing Group AB. Deputy board member for Abios Holding AB.
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to the company and management, dependent in relation to major shareholders.
Born: 1972
Board member, elected 2023
Member of the board’s remuneration committee.
Education/background: Cecilia Qvist holds an MBA from the University of Edinburgh and has more than 25 years of international executive leadership and board experience from technology-driven and consumer-focused companies. She has held senior executive roles at Spotify, LEGO Ventures, NASDAQ, and Leia, with a focus on innovation, digital transformation, international expansion, and scaling global businesses. Cecilia has led strategic initiatives across multiple continents and has extensive experience in building and developing organizations in rapidly evolving markets. Her experience spans digital platforms, consumer technology, media, e-commerce, and healthcare.
Current relevant assignments: Cecilia Qvist is chair of the board of Apotea AB (publ).
For holdings in Embracer Group, please refer to Ownership – board & management
Position of dependency: Independent in relation to major shareholders, independent in relation to the company and management.
Embracer Group is a global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media. The Group has an extensive catalog of over 400 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its operative groups: THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group includes 53 internal game development studios and engages over 6,000 talents across nearly 30 countries.
Governance
