Last Updated: 16 December 2025
This Privacy Notice describes how Embracer Group AB (the “Company,” or “we,” “our,” or “us”) as data controller processes your Personal Data when you visit our website www.embracer.com or when you are in contact with us.
We take your privacy seriously. Our data protection practices comply with the legal regulations of the respective country of residence where you are located. We process your Personal Data only for the purposes described herein and, in each case, only to the extent necessary to achieve the respective purpose.
If you have further questions or comments regarding privacy or wish to assert your legal rights, please contact the Company using the contact details in the section “Contact Details” below.
Please read this Privacy Notice before contacting us, for information on how we collect, use and distribute your Personal Data.
Depending on how you interact with us, we will process various categories of your Personal Data. “Personal Data” refers to any information relating to an identified or identifiable natural person.
You can read more about our purposes for processing your Personal Data and which categories of Personal Data we process to achieve each purpose in the table below.
| Purposes | Categories of Personal Data | Legal basis |
|---|---|---|
| To communicate with you regarding our business and upcoming events. |
|
Our legitimate interest in communicating with you regarding our business.
If you have subscribed to our newsletter, our legal basis for the processing is your consent. |
| To arrange events. |
|
Our legitimate interest in maintaining a business relationship with you. |
| To communicate with you when you message us, respond to our posts, “like“ our posts, or otherwise interact with us on social media platforms. |
|
Our legitimate interest in communicating with you. |
| To comply with legal obligations, and to respond to legal inquiries from authorities. |
|
Legal obligation. |
| To safeguard and defend the rights of the Company, for example in case of a legal process. |
|
The legitimate interest to defend the rights of our business. |
| To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding. |
|
The legitimate interest to evaluate or conduct changes of the business. |
| To be able to receive and process applications for job positions and to perform an effective recruitment process. |
|
The legitimate interest to evaluate or conduct changes of the business. |
We may use information that does not identify you (including former Personal Data that has been anonymized) for other purposes.
We will not process and store Personal Data any longer than necessary for the purposes for which it has been collected. Subsequently, the Personal Data will be deleted or anonymized in accordance with statutory provisions.
In general, your Personal Data will be stored for as long as necessary for us to be able to fulfil the purposes. However, in some cases, Personal Data may be stored for longer due to laws or other regulations to which we are subject, or for as long as the retention of Personal Data is required due to other legal reasons. This may include keeping your Personal Data for the period necessary for us to pursue legitimate business interests, comply with (and demonstrate compliance with) legal obligations, resolve disputes or enforce our agreements. If there are legitimate reasons opposing a deletion, for instance statutory retention or storage periods, processing of these Personal Data will be limited. In such cases, the processing of Personal Data will stop as soon as the reason for further storage ceases to exist, for example if the statutory retention period expires.
If we process your Personal Data as a part of a recruitment process and you are not offered the position, we will store the Personal Data included in your application for a period of two years after the process is finalized.
If the right to process Personal Data is based on your consent, the Personal Data will be deleted or anonymized as soon as the purpose of the storage is canceled or if you withdraw your consent. You can withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of the processing carried out on the basis of the consent before the withdrawal.
We may share your Personal Data globally with companies within our group. The group companies may - insofar as they are entitled to do so - also use Personal Data for their own purposes. When transferring and using Personal Data, we always comply with data protection regulations. Our legal basis for sharing Personal Data with companies within our group is our legitimate interest in developing our business by cooperating with the affiliated companies.
We may also disclose Personal Data to law enforcement or the relevant civil authorities to enforce legal rights and to comply with the law, or to comply with a decision by a government or other competent authority. Our legal basis for such sharing of Personal Data is compliance with legal requirements.
Additionally, we will disclose your Personal Data to authorities if we have reason to believe that such disclosure is required to respond to potential or actual violations or interference with the Company’s rights, property, reputation, business operations, users or others who may be harmed, or if we believe disclosures are required to protect our rights or us against fraud, or to comply with any lawsuit, court order or legal process served. Our legal basis for sharing the Personal Data is our legitimate interest in protecting and defending our business during a legal process.
In the context of corporate transactions (acquisition, sale, restructuring of companies or company shares), third parties may gain access to your Personal Data. Our legal basis for sharing the Personal Data is our legitimate interest in participating in a corporate transaction.
We are a global business. Personal Data may be stored and processed in any country where we have operations or engage service providers. We may transfer Personal Data to our service providers and other recipients in countries other than the country in which the Personal Data was originally collected. Those countries may have data protection rules that differ from those of your country.
However, we will take measures to ensure that any such transfers comply with applicable data protection laws and that your Personal Data remains protected according to the standards described in this Privacy Notice. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your Personal Data.
If you are located in the European Economic Area (“EEA”) or Switzerland, we comply with applicable laws to provide an adequate level of data protection for the transfer of your Personal Data to the U.S. and other countries outside of the EEA (“Third Countries”). We ensure that international data transfers to Third Countries are governed by an adequate data transfer mechanism based on a risk assessment regarding the transfer. We rely on one or more of the following mechanisms: EU Standard Contractual Clauses, and/or verification that the European Commission has adopted an adequacy decision for the respective Third Country.
For further information about the EU Standards Contractual Clauses, please contact us by email at [email protected].
We are committed to data security within the framework of applicable data protection laws and current IT security standards. Your Personal Data is protected against unauthorized access and loss through the use of various technical, physical, administrative, and contractual measures. We have taken the necessary technical and organizational measures to ensure that we fully comply with our Privacy Notice.
All our employees are required to comply with data security and privacy policies, have appropriate instructions, and receive regular training. Individuals requiring access to perform their tasks are legally bound by a confidentiality and non-disclosure agreement.
We remind you that in various technical areas, we work with external partners who offer websites and services accessible from the Site. The fact that we link to a website is not an endorsement, authorization, or representation of our affiliation with that third party. If you click on a link to a third-party site, you will leave the Site and go to the site you selected. The third party is responsible for their own processing of your personal data. If you visit a third-party site, you should consult that site’s privacy notice before providing any Personal Data.
Our Site uses cookies and similar technologies. Please read our Cookie Policy to learn more about the use of cookies.
If you are located within the EEA or Switzerland, you have several rights when we process your Personal Data. You can contact us at any time if you have questions or wish to exercise any of the rights described below. Please direct your data protection requests to [email protected]. We reserve the right to take appropriate security measures to ensure that you are who you claim to be when you contact us. If you cannot satisfactorily demonstrate your identity, we may not be able to fully meet your request.
If your Personal Data is incomplete or incorrect, you have the right to have it corrected or supplemented. You also have the right to request that your Personal Data should be deleted. We will then review your request, but we may have the right to deny it if the processing of your Personal Data is necessary for us to comply with applicable law. Please keep in mind that we may not be able to fulfil our commitments to you if you request to have your Personal Data deleted.
Under certain conditions, you have the right to request that we restrict our processing of your Personal Data. This means that we mark the Personal Data so that it is only processed for certain specific purposes in the future. Please keep in mind that we may not be able to fulfil our commitments to you if we restrict the processing of your Personal Data.
In some circumstances you have the right to request the transfer of your Personal Data to another data controller in a structured, commonly used, and machine-readable format.
You have the right to object to the processing of Personal Data based on the legal basis of legitimate interest.
If you believe that we have not processed your Personal Data correctly, you have the right to lodge a complaint with the data protection authority in your country. In Sweden, the Swedish Authority for Privacy Protection is the data protection authority. You will find more information on their website, www.imy.se.
If you have given your consent to certain processing, you have the right to withdraw your consent at any time. We will immediately stop processing upon the withdrawal of your consent, unless we are required by law to retain the Personal Data for longer.
Embracer Group AB
Tullhusgatan 1 b
652 09 Karlstad
e-mail: [email protected]
This Privacy Notice has been designed to be accessible to people with disabilities. If you experience any difficulties accessing the information here, please contact us at the email address stated above.
From time to time, we update this Privacy Notice to reflect any changes in how we handle your Personal Data. Should we make such significant changes to how we process Personal Data that we are obliged to notify you about the changes or ask for your consent again, we will do so.
Embracer Group is a global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media. The Group has an extensive catalog of over 400 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its operative groups: THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group includes 54 internal game development studios and engages over 6,500 talents across nearly 30 countries.
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