Freemode by Embracer

Freemode supports & guides innovative, independently operated businesses, pursuing broader opportunities within Gaming & Entertainment.

Freemode strikes the ideal balance of independence with targeted levels of world class operational support, growth capital and strategic guidance. Our businesses pull support direcly from our veteran entrepreneur led team with decades of experience in gaming & entertainment.

Our six foundational modes

  • Classic/retro
  • E-commerce & community
  • Devices & gear
  • Game development
  • Services
  • New idea & technology incubation
Segment Services & Entertainment
Hq Livermore (CA), USA
Internal Studios 3*
Internal Headcount 509*
CEO Lee Guinchard
Founded 2022
Social
* These numbers are updated every quarter in connection with our interim reports.

Brands & Licensed IPs

Legends never die. There are varying degrees of brand recognition in classic IPs that fans are waiting to be revived

/ Operativa Grupper

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Embracer Group är moderbolag till företag som leds av entreprenörer inom pc-, konsol-, mobil- och brädspel och andra relaterade medier. Koncernen har en omfattande spelportfölj med över 850 ägda eller kontrollerade varumärken.

Embracer Group har huvudkontor i Karlstad och global närvaro genom de elva operativa koncernerna: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse och Freemode. Koncernen har 130 interna studios och fler än 14 900 medarbetare och kontrakterade medarbetare i fler än 40 länder.