Q & A

Transformation to three standalone publicly listed entities

What does today’s announcement mean for the current shareholders of Embracer Group?

  • If the to be proposed dividend distributions of shares in “Coffee Stain & Friends” and “Middle-earth Enterprises & Friends” are approved by the shareholders of Embracer Group, shareholders will eventually hold shares in three companies: Asmodee, ”Coffee Stain & Friends”, and “Middle-earth Enterprises & Friends”.
  • “Middle-earth Enterprises & Friends” is intended to remain within the current listed company Embracer Group, which will be renamed. Thus, Embracer Group shares will become shares of “Middle-earth Enterprises & Friends”.



Why have you decided to separate Embracer Group into three listed entities and how can this separation create value for Embracer’s shareholders?

  • The three entities will be separate, publicly listed companies to better enable each entity to focus on their core strategies and offer more differentiated and distinct equity stories for existing and new shareholders.
  • This will enable the entities to unlock value in the high-quality assets in Embracer Group following the successful completion of the restructuring program, for the benefit of all employees, gamers and shareholders.



Describe the profile and market position of the three entities?

  • Asmodee Group, the global leading board game publisher and distributor with an extensive studio network and IP catalogue,
  • “Coffee Stain & Friends”, a diverse gaming entity with a dual focus on indie and A/AA premium and free-to-play games for PC/console and mobile, with a high degree of recurring revenues.
  • “Middle-earth Enterprises & Friends”, a creative powerhouse in AAA game development and publishing for PC and console, as well as the stewards of The Lord of the Rings and Tomb Raider intellectual properties, among many others.



How do spinoffs work? Will I as a shareholder of Embracer, get shares in Asmodee/Coffee Stain & Friends when and if the separation happens?

  • Companies typically pursue a spinoff if they believe a business will benefit from operating as a standalone business – often to pursue individual growth strategies, investments or opportunities, ultimately to unlock value.
  • If a general meeting in Embracer Group resolves to pursue a distribution of dividend of shares in “Coffee Stain & Friends” and Asmodee, shareholders of Embracer Group will – subject to certain conditions and upon completion of spin-off – ultimately own shares in three publicly traded companies. When receiving shares as dividend shareholders will get shares corresponding to their ownership in Embracer Group.



What are the next steps in the process? Timing of those steps?

  • The Board of Directors proposes that two of these entities, Asmodee and “Coffee Stain & Friends”, will be distributed to the shareholders of Embracer Group and listed, starting with Asmodee within the next twelve months followed by “Coffee Stain & Friends” in calendar year 2025. “Middle-earth Enterprises & Friends” is intended to remain within the current listed company Embracer Group, which will be renamed.
  • A decision to ultimately pursue any spinoff is subject to shareholders’ approval of dividend distribution at a general meeting in Embracer Group and other customary conditions.



When do you expect to have finalized the spinoff?

  • If a general meeting in Embracer Group ultimately resolves to pursue the dividend distributions, it is expected that a subsequent listing of Asmodee can take place within the next 12 months, followed by listing for “Coffee Stain & Friends” in calendar year 2025.



How can I invest in Asmodee/”Coffee Stain & Friends”?

  • You could today buy Embracer Group shares and post separation sell the shares in the entities you don’t want to own.
  • If a general meeting in Embracer Group resolves on the distribution of shares in “Coffee Stain & Friends” and Asmodee, investors who are registered as shareholders in Embracer Group at a certain record date (to be decided) will at a later stage receive shares in the new standalone company/-ies, at the same time as each company is listed.
  • After the separate listings, it will be possible to acquire shares in the respective entities at Nasdaq Stockholm.



When will there be more information about strategy and targets for the three separate entities?

  • There will be individual capital market events for each of the three entities well in advance of the separate listings.



What will happen to my current shares in Embracer Group?

  • If a general meeting in Embracer Group resolves to distribute the shares of Asmodee and “Coffee Stain & Friends”, the shareholders of Embracer Group will – subject to certain conditions and upon completion of the spin-offs – ultimately own shares in three publicly traded companies.
  • Your current shares in Embracer will eventually become shares in “Middle-earth Enterprises & Friends” following the renaming.



Will there be any restrictions to buying or selling shares?

Who will lead Asmodee, "Coffee Stain & Friends", "Middle-earth Enterprises & Friends" as separate companies?

  • Regarding Asmodee, Thomas Koegler, a longstanding operational and executive leader at Asmodee and current deputy COO, will in the coming months become Asmodee CEO supported by key leaders within Asmodee.
  • For “Coffee Stain & Friends” and “Middle-earth Enterprises & Friends”, Anton Westbergh and Phil Rogers, respectively, assume leading roles in the process leading up to the separation.



I have more questions, where can I turn to?

  • If you have additional questions, please contact Oscar Erixon, Head of Investor Relations at Embracer Group.



Facts and information

What is the complete name of the company?

What is Embracer’s registration number?

Who is part of Embracer’s board of directors?

The composition of the board of directors is found at the website: Board & Management



When was the Embracer Group listed at the Nasdaq First North Growth Market?

Who are the auditors of Embracer Group?

At the Annual General Meeting 2023, Öhrlings PricewaterhouseCoopers AB was elected to serve as registered audit firm until the end of the next annual general meeting. PwC has appointed Authorized Public Accountant Magnus Svensson Henryson as main responsible auditor.



Does Embracer Group release quarterly reports?

Yes, you can find the dates for the reports in the calender.



Does the company have a compliance code?

The Company has adopted a Compliance code which sets out the ground rules for all companies within the Embracer Group. Read more about our code here



How can I get a printed copy of Embracer Group annual report?

Where can I find Embracer Group reports?

All Embracer Groups presentations and reports are available in Swedish and English here: https://embracer.com/investors/reports-presentations/



Where is Embracer Group´s head office?

In Karlstad, Sweden.
Embracer Group AB (publ)

Älvgatan 1

SE-652 25 Karlstad, Sweden



The Embracer Share

Where are Embracer’s shares listed?

Embracer Group’s shares are publicly listed on Nasdaq Stockholm under the ticker EMBRAC B.



What is Embracer’s ticker and ISIN code?

The B share is traded on Nasdaq Stockholm under the ticker EMBRAC B wit the ISIN code SE0016828511. The A share is not publicly listed and has ISIN code SE0016828503.



What is the difference between the A share and the B share?

The A share carries ten votes, and the B share carries one vote. A shares and B shares otherwise carry equal rights to a share in the assets and profits of the company.



Who should I contact if I would like to change information on my Embracer shares?

In most cases, the bank or the stockbroker will be able to assist you with changes (of name, address, etc.). If you are a direct-registered owner, you can also submit changes to Euroclear Sweden AB directly at:
Euroclear Sweden AB
Box 191
SE-101 23
Stockholm, Sweden



How many shareholders are there in Embracer?

Information on the company’s ownership structure is available on the website: The Share



Who are the majority shareholders in the company and how many shares do they own?

Which analysts cover Embracer?

Information on the analysts that track Embracer is available on the website: Analysts and Estimates



/ Investerare


Embracer Group är en global koncern med kreativa, entreprenörsledda verksamheter inom PC, konsol-, mobil- och brädspel samt andra relaterade medier. Koncernen har en omfattande spelportfölj med över 900 ägda eller kontrollerade varumärken.

Bolaget har huvudkontor i Karlstad och global närvaro genom de tio operativa koncernerna: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Easybrain, Asmodee Group, Dark Horse Media, Freemode och Crystal Dynamics – Eidos. Koncernen har 106 interna studios och engagerar över 11 000 medarbetare i fler än 40 länder.